We’re proud to announce that Twiggle has been selected as a Cool Vendor 2018 in Digital Commerce by Gartner.
What is a Cool Vendor?
Gartner, a leading research and advisory company, examines the state of innovation in different verticals, like blockchain, artificial intelligence, digitization, digital commerce, etc. and selects 330 vendors that are helping companies solve long-standing problems through technology.
Gartner defines a Cool Vendor as a company who is innovative, impactful, and intriguing. Last year’s Cool Vendors included Slack and Celect. Cool Vendors in Digital Commerce are companies that boast innovative solutions that have proven to enhance customer experience and profits.
So what makes Twiggle Cool?
Twiggle’s innovative solution spearheads the use of artificial intelligence to improve the experience of e-commerce search. E-commerce search hasn’t changed much over the last 20 years, and Twiggle offers a major disruptive capability to infuse search with shoppers’ intent.
The Gartner report asserts Twiggle’s “natural language understanding (NLU) engine represents a fundamental step away from keyword search towards effective natural language search.” Our teams achieve this by coupling natural language processing with a knowledge graph for consumer products.
Our solution automatically converts product listings into structured, semantic representations by mapping both structured and unstructured product data to a proprietary rich ontology especially built to represent the world of consumer products. We do the same with customer queries – mapping raw input to their proprietary ontology.
The result? Search engines speak the same language as customers, making search more natural — even conversational.
Twiggle’s API enhances existing search engines- instead of replacing them- thus, complementing the online search experience and logic retailers have in place today, even those that have been highly customized.
The result? Search engines speak the same language as customers, making search more natural – even conversational. Retailers gearing up for the shift towards voice-activated shopping, “should consider partnering with Twiggle to improve search accuracy via conversational interfaces” suggests the Gartner report. “Twiggle’s entity extraction and semantic mapping could be game changers for voice search.”
Twiggle generates uplift in search relevance and conversions for some of the world’s leading retailers including Walmart, Flipkart, Spring and Home Depot. On average, Twiggle achieves more than 8% uplift in conversion for its customers, with some customers seeing as much as 18% uplift in conversion.
Who Should Care?
Retailers seeking to bolster their online operations and activity should look to the report to seek out potential partners to help them enhance online customer journeys and secure competitive advantage.