The rapid adoption of voice search is setting a new standard for the way consumers engage with brands. Nearly 60% of U.S. consumers have already used voice search, and that number is expected to climb at a staggering rate.
Voice has proven to be the most natural and convenient form of communication, even three times faster than typing. And retailers are beginning to recognize the importance of providing their customers with voice-activated experiences—either by integrating the technology within their apps or website, or by developing their own voice apps, such as an Alexa skill or Google action.
Indeed, the voice interface brings hope of more engaging experiences, quick and convenient commerce, and an even quicker route to checkout. By 2022, it is expected to drive $40 billion in sales—up from a mere $2 billion in 2018.
The trailblazers and early adopters will capture the lion’s share of this revenue. The laggards, on the other hand, will be left to lament their delayed response.
Voice commerce is still in its infancy, but there are baby steps you can take now to ensure you don’t get left behind. We’ve interviewed experts in the field of voice to share tips and best practices for making your products stand out in this new age of voice.